Blog

Practical guides on websites, apps and artificial intelligence.

Answers to the problems I meet most often working with companies and agencies: what is wrong, how it gets fixed and when it is worth asking for help.

FeaturedSoftware development

How to write a brief for a developer: template and mistakes to avoid

How to write an effective brief for a developer: the 10 things to include, a practical template, common mistakes and how to judge the reply.

15 October 2026 · 6 min read

WordPress
WordPress maintenance: what it includes and why it is not a wasted cost
What WordPress maintenance is, what it covers (updates, backups, security, monitoring) and when it is worth handing it over to a professional.
8 October 2026 · 6 min read
Websites
When it is worth rebuilding your site (and when fixing it is enough)
Rebuild the site or fix it? 8 signs to tell when a rebuild is needed, what can be corrected without starting from scratch and how to decide.
1 October 2026 · 6 min read
WordPress
Slow WordPress site: the 7 most common causes and how to fix them
Is your WordPress site slow? Here are the 7 most common causes (hosting, plugins, images, database, scripts) and how to find and fix each one.
24 September 2026 · 7 min read
Technical SEO
Rebuilding your site without losing rankings: the SEO checklist
SEO checklist for rebuilding or changing a site without losing visibility on Google: addresses, redirects, content, testing and post-launch checks.
17 September 2026 · 6 min read
Hosting and infrastructure
Website backup: what to save, how often and where (the 3-2-1 rule)
How to back up your website: what to save, how often, where to keep it (the 3-2-1 rule) and why you need to test that restoring really works.
10 September 2026 · 5 min read
WordPress
Custom WordPress theme or ready-made theme? Costs, limits and when each makes sense
Custom or ready-made WordPress theme? An honest comparison of costs, speed, maintenance and freedom to change, with the cases where each one makes sense.
3 September 2026 · 6 min read
Technical SEO
Core Web Vitals: what they are, how to measure them and how to really improve them
A practical guide to Core Web Vitals: what LCP, INP and CLS mean, which thresholds Google uses, how to measure them on your site and how to improve them.
27 August 2026 · 7 min read
Hosting and infrastructure
Domain, DNS and business email: the guide to not losing your site and mail
Domain, DNS and business email explained simply: who should own the domain, what DNS records are, SPF, DKIM and DMARC, and how to avoid nasty surprises.
20 August 2026 · 5 min read
Artificial intelligence
AI assistant for company documents: how it works, explained simply
How an AI assistant that answers about company documents works: searching sources, answers with references, permissions, privacy, limits and costs.
13 August 2026 · 6 min read
Custom software
Custom management system or Excel? 6 signs it is time to switch
Excel no longer enough? Here are 6 signs it is time to move to a custom management system, and how to do it without disrupting your day-to-day work.
6 August 2026 · 6 min read
Artificial intelligence
AI chatbot for your website: how an assistant that answers only from your content works
How an AI chatbot for your website works: it answers only from your company content, avoids made-up answers and hands over to a person when needed.
30 July 2026 · 6 min read

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Practical guides on websites, apps and artificial intelligence.

How to write a brief for a developer: template and mistakes to avoid

WordPress maintenance: what it includes and why it is not a wasted cost

When it is worth rebuilding your site (and when fixing it is enough)

Slow WordPress site: the 7 most common causes and how to fix them

Rebuilding your site without losing rankings: the SEO checklist

Website backup: what to save, how often and where (the 3-2-1 rule)

Custom WordPress theme or ready-made theme? Costs, limits and when each makes sense

Core Web Vitals: what they are, how to measure them and how to really improve them

Domain, DNS and business email: the guide to not losing your site and mail

AI assistant for company documents: how it works, explained simply

Custom management system or Excel? 6 signs it is time to switch

AI chatbot for your website: how an assistant that answers only from your content works

Shall we talk about your project?