Building websites since the early days of the web
Your project online,
done right, stress-free.
I'm Fabio, a freelance developer. I build websites, online stores and custom tools for businesses, professionals and agencies — with AI built in where it really helps. I guide you from idea to launch, always in plain language.
- 27
- years in business
- +200
- projects delivered
- 30
- agencies I work with
const fabio = { stack: ['PHP', 'WordPress', 'Nuxt', 'React'], ai: 'built-in', approach: 'simple, tested, fast', reply: 'within 24 hours', }
try moving the cursor and clicking on the network →
01 — Experience
I watched the web being born. And I've never stopped learning.
I've been building websites since the early days of the web: I've lived through every turning point, from the first static pages to artificial intelligence. That historical memory lets me choose wisely — what to keep, what to change, what to skip — instead of chasing trends.
- 1
The early days
The first pages
Hand-written HTML, tables, the first company sites and the first emails. You learned by building and every byte counted.
- 2
2000s
The web becomes business
Database-driven sites, the first online stores, CMSs, the birth of SEO and search engines. The web reaches every company.
- 3
2010s
Mobile and social
Responsive sites, smartphones, social networks, web applications and the first open APIs connecting services.
- 4
Today
Apps, cloud and AI
Fast applications, cloud infrastructure, maps and integrations, 3D in the browser and artificial intelligence in business processes.
02 — What I do
From your idea to something that actually works.
I handle the whole journey, so you have a single point of contact and no hand-offs between suppliers.
All services →You run a business and want to be found online, get enquiries or sell. I explain everything in simple words and take care of the technical side.
You need a reliable developer to join your team, even white-label. I respect your timelines, your processes and your client relationship.
Websites that bring clients
I build fast, polished, easy-to-update showcase sites and landing pages. Not just good-looking: designed to turn visitors into enquiries.
- ›A site that's perfect on phone, tablet and desktop
- ›Copy and structure designed to get you contacted
- ›A panel to update content on your own
Learn more →
Online stores
I build fast online stores with a few-step checkout, secure payments and order management that doesn't waste your time.
- ›Product catalogue, variants and cart
- ›Payments with Stripe, PayPal, Apple Pay, Google Pay, Satispay and Klarna
- ›Order, shipping and inventory management
Learn more →
Custom apps & back-offices
If today you use spreadsheets, emails and manual steps, I can build an app that does it all in one place: bookings, private areas, dashboards,…
- ›A web app that works on every device
- ›Role-based access (clients, staff, admins)
- ›A dashboard with the numbers you need
Learn more →
Faster & easier to find
I analyse your site, find what slows it down and hurts its Google visibility, and fix issues with targeted, measurable work.
- ›Full analysis with an understandable report
- ›Faster loading times
- ›Technical optimisation for search engines
Learn more →
Software development & programming
I'm a full-stack freelance developer: I design and build web applications, APIs and backend services with clean, tested, documented code, ready to…
- ›Modern, fast, secure web applications
- ›Documented APIs and backends
- ›Readable, typed, tested code
Learn more →
Developer for agencies (white-label)
I work with web agencies, design studios and communication agencies as an external developer: I handle the technical side of your clients' projects,…
- ›White-label development: the client is always yours
- ›Direct communication with your project manager
- ›Clear estimates, defined milestones and on-time delivery
Learn more →
Maps and geolocation
I integrate maps into websites and applications: store locators, routes, coverage areas, vehicle and job tracking, distance and travel-time…
- ›Custom interactive maps (not an embedded image)
- ›Address search and "near me"
- ›Routes, travel times and round optimisation
Learn more →
API integrations and automation
I connect management systems, e-commerce, CRMs, invoicing, payments, couriers, email and third-party services through APIs and webhooks, so…
- ›Connection between the software you already use
- ›Automatic sync of orders, customers and products
- ›Webhooks and real-time notifications
Learn more →
WordPress: themes, plugins & maintenance
WordPress is my speciality: I build custom themes and plugins from scratch, create WooCommerce sites and stores, keep existing sites up to date and…
- ›Custom theme, lightweight and free of unneeded code
- ›Custom plugins for your own features
- ›Safe updates of core, themes and plugins
Learn more →
Hosting, servers & infrastructure
I choose, configure and manage the infrastructure your site or application runs on: hosting, VPS and cloud, domains, DNS, email, backups, security and…
- ›The right hosting for your load and budget
- ›Server, domain, DNS and email configuration
- ›Automatic backups and restore tests
Learn more →
iOS & Android apps
I build and manage iOS and Android apps: from design to publication on the App Store and Google Play, through to updates over time. Connected to your…
- ›Apps for iOS and Android from a single project
- ›Connection to your back-office and APIs
- ›Push notifications, account login, in-app payments
Learn more →
Blockchain, tokens & smart contracts
I have development experience with blockchain and tokens: smart contracts, token creation and management, wallet integration and linking web…
- ›Smart contracts and tokens, written and tested
- ›Wallet integration (e.g. MetaMask) on your site
- ›Dashboards to read and manage on-chain data
Learn more →
03 — WordPress
WordPress done by someone who really knows it.
WordPress is where I'm a true expert: I build custom themes and plugins from scratch, update and secure existing sites, and fix the problems others can't.
Custom themes
No bought templates bent to fit: a theme built around your project, light, fast and easy to manage.
Custom plugins
The features that don't exist off the shelf: integrations, imports, dedicated panels, links to your back-office.
Updates and maintenance
Core, themes and plugins always up to date, with backups and tests before every update: no nasty surprises.
Security and speed
Malware clean-up, site hardening, caching and optimisation to make it fast again.
AI04 — Artificial intelligence
AI inside your solutions, not as a special effect.
I integrate artificial intelligence into the websites, apps and processes you already use: where it saves time, reduces mistakes or improves your customers' experience. No hype — just concrete, measurable use cases.
An assistant for your customers
A chat on your site that answers common questions 24/7 using your company's content. Like the one you can see at the bottom right.
Automations that work for you
Emails, quotes, orders and documents sorted and filled in automatically. Less repetitive work, fewer errors.
Search your own documents
A smart search over manuals, contracts and archives: ask in plain language and get the answer with its source.
Assisted content & analysis
Product descriptions, summaries, sorting of requests and reviews: AI drafts, you approve.
- Your data stays yours
- A human always in the loop
- Clear, controlled costs
This chat is a real example of AI integration.
05 — Infrastructure
Hosting and infrastructure that never leave you stranded.
I choose, configure and manage the place where your project lives: servers, domains, email, backups and monitoring. One point of contact for the sysadmin side too.
Hosting and servers
Managed hosting, VPS or cloud: the right fit for your load, not the most expensive one.
Domains, DNS and email
Domains, SSL certificates and mailboxes set up properly, always registered in your name.
Backups and security
Automatic backups, firewalls and updates: if something goes wrong, it's restored fast.
Monitoring and migrations
Uptime and error monitoring, and moving existing sites with no downtime.
06 — How I work
Four clear steps, no surprises.
You always know what's happening, what it costs and when it will be ready.
- 01
We get to know each other
2–3 daysA chat to understand what you need and where you want to get. Then you receive a clear proposal with timing and costs.
Proposal & quote
- 02
We design it together
3–7 daysI show you what the project looks like before building it: structure, look and features. Changes happen now, not later.
Draft to approve
- 03
I build it
2–8 weeksI work in stages and show you progress online every week. You always know where we stand.
Updated preview
- 04
Launch & support
alwaysI publish everything, show you how to use it and stay available for questions, changes and surprises.
Live site + support
07 — Skills
The technical skills, for those who want details.
If you're a developer, a CTO or just curious: here are the tools I work with every day.
What users see
- Nuxt / Vue95%
- TypeScript90%
- Tailwind CSS95%
- three.js / WebGL75%
- iOS / Android apps80%
Behind the scenes
- WordPress / PHP95%
- Node.js / API90%
- PostgreSQL85%
- Prisma / ORM85%
- Redis & cache70%
Online, safe and fast
- Linux & servers85%
- Docker80%
- Cloudflare / Vercel85%
- CI/CD80%
- Error monitoring75%
AI & integrations
- LLMs & assistants85%
- RAG over documents80%
- Stripe & payments85%
- Blockchain & tokens75%
- Automation85%
Simple
The simplest solution that works is also the cheapest to maintain.
Reliable
Reviewed, tested code: fewer bugs, fewer surprises after launch.
Measurable
We look at real numbers — visits, enquiries, sales — to know if it works.
08 — Work
Results you can see, not just pretty sites.
Fashion online store
E-commerce
A clothing brand with a slow store and a cart that lost customers. I rebuilt the shopping experience from scratch.
AI assistant for customer support
AI · Chat
A support team drowning in repetitive questions. I built an assistant that answers on its own and hands over only what matters.
3D product configurator
Interactive site
A company with hundreds of product variants. I built a 3D configurator customers rotate and customise in the browser.
Logistics management system with maps and couriers
Custom software · Maps · API
A distribution company planned deliveries and rounds with spreadsheets and phone calls. I built custom management software with a map, route optimisation and courier…
Client and quote portal for an agency
Custom portal · White-label · API
A communication agency wanted to give its clients a private area for quotes, files and invoices. I developed the portal white-label under its own brand.
Map platform for a store network
Maps · Geolocation · API
A brand with over 150 resellers wanted customers to find the nearest store and to manage locations on its own. I built the map and the management panel.
09 — Working together
Choose how we work together.
Three flexible options: from a quick consultation to a developer always by your side.
Quick consultation
To figure out where to start
1–2 weeks
- Review of your site or idea
- Written action plan
- A call to walk you through it
Full project
Most popularFrom idea to live site
Custom quote
- Design, development and launch
- Online previews every week
- 30 days of support included
Ongoing partner
A developer always available
Days per month
- Dedicated days every month
- Priority on urgent issues
- Ongoing updates and maintenance
For agencies
Some of the agencies I've worked with
I've worked and still work with 30 agencies as an external developer: web agencies, design studios and communication agencies, often white-label.
Example Agency 01
Web agency
What I built: Custom e-commerce and management system integrations
Example Studio 02
Design studio
What I built: Brand websites from Figma designs
Example Agency 03
Communication agency
What I built: White-label client portal
Example Agency 04
Digital agency
What I built: Store locator with maps and APIs
Example Studio 05
Creative studio
What I built: Interactive sites with 3D animation
Example Agency 06
Marketing agency
What I built: Automation and CRM integrations
He turned a fuzzy idea into a clear product and delivered ahead of schedule.
He explains every step without jargon. Working with him feels like having an in-house colleague.
The assistant on our site cut the emails we receive every day in half.
Frequently asked questions
How much does a website or app cost? +
It depends on what you need. After the first chat you get a written quote, fixed-price or day-rate as you prefer, with all milestones and timing.
How long does it take? +
A polished website takes 2–4 weeks, an app with a private area 6–12. I often deliver a first usable version early on.
Is AI safe for my company's data? +
Yes, when set up properly. I choose services that don't train on your data, limit what the AI can see and always keep a person reviewing sensitive cases.
I don't know much about tech: is that a problem? +
Not at all. I speak plain language, not developer jargon, and only explain what you need to decide.
Do you work with agencies and design studios? +
Yes, often. I fit into your way of working, even white-label, and handle development while you look after the client.
What happens after launch? +
A support period is included, then you can choose a maintenance plan or call me when needed. The site and all access always remain yours.
10 — Contact
Got an idea? Let's talk.
Tell me what you need, even in a few lines: I'll reply within 24 hours with a first proposal, no strings attached.
- fabio@folgori.it
- Italy · also working remotely
- Reply within 24 hours
- LinkedIn ↗
- GitHub ↗