E-commerce
Fashion online store
A clothing brand with a slow store and a cart that lost customers. I rebuilt the shopping experience from scratch.
- +38%
- sales
- 3×
- faster pages
- −45%
- abandoned carts
The challenge
Pages took several seconds to load and checkout had six steps: most customers left before paying.
The solution
A new store with instant loading, optimised images and a single-step checkout with fast mobile payment.
How it went
- 01
Analysis
Study of the purchase flow and where customers were lost.
- 02
Rebuild
New store built in stages, with weekly previews.
- 03
Launch
Switch to the new site without stopping sales, then ongoing optimisation.
Tools used
- Nuxt
- Stripe
- PostgreSQL
- Cloudflare
He turned a fuzzy idea into a clear product and delivered ahead of schedule.
Sample case: project figures are indicative.
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